Successful ways to promote your Video Content Marketing

Crafting a perfect video masterpiece for your business not only takes ample of time and money but also the finest of resources which can make your video content stand out from the crowd. Whether you are planning to produce your video content in-house or to do outsourcing, the whole process can be quite tiresome, expensive, and yet again time-consuming. Still, we haven’t reached to the biggest problem yet, which is – Video marketing.  After all the sweat, blood creativity and tears to craft a phenomenal video content, the promotion strategy or video marketing is often overlooked by the industry.

Though you might be a pro at promoting your exclusive article and blogs for your business website, but video marketing is something which is hard for anyone to ignore in this era as Video marketing is the new beast! Video marketing is not only fantastic to capture to the attention of your targeted segment of audiences, but it also helps your people to understand about your offerings in the most appropriate manner as videos are known for providing transparency. Just by incorporating video content on the landing page of your business website can surge up your conversions by 80%.

Now, that’s interesting!

As time is all the worth, you need to understand that it takes time to drive relevant people on your business website to eagerly find, play and analyze your video content.

Further, in the article, we will explain you the best video marketing tactics that will get your video content amazing views. So let’s not waste time, and get started!

• Don’t forget to optimize your video content with – Thumbnails

The video thumbnail is considered as one of the most essential component to convince a viewer to play or not to play your video content. The reason stands to be very genuine, as people judge a book by its cover and same goes for video content, because of which it is important for you to dress up your video content which is suitable for the people of every age segment. Providing an interesting, play worth and compelling thumbnail helps your video content to get much of the attention of the viewers.

By providing a thumbnail to your video content gives an assurance that your video will be played and viewed by your targeted audiences. Try putting thumbnails to your video content, and you are likely to observe a huge number of plays on your content.

• Start running your video content on various social media platforms

The better way to attract more of your potential audiences is by offering them with something for –FREE. The most appropriate medium to give your targeted audiences free goodie or any other gateway is on various social networks. People on such platforms are likely to share your video content dynamically, thus giving your video content a global exposure. Such activities also help to drive more audiences to your landing page, thus making more and more people watch your video content.

• Always add a call-to-action button on your video content 

We all are very much aware of the advantages social media platforms provide. Moreover, a person tends to start and end up their days using Instagram, Facebook, Snap chat, Twitter etc. Though it might be very disheartening for some businesses, but this is actually the harsh reality of video marketing, which is why it is very important for every business to make their video content in a way which is easy to share on different social media platforms.

• Encourage your viewers to share your video content

Social media platforms allow you to share your video on numerous other platforms, which makes it easy for your video content to get a global exposure. Not only such strategies are easy to incorporate, but they are also free, thus leading your video content to a better attribution. Motivating your potential viewers to share your content seems to be quite genuine as it helps your video content to showcase the working process of your business or brand. Try asking your family, friends, colleagues, industry contention to share your video content as it is the most strategic place to start your video marketing with. 

• Add your video content to email marketing

Videos, when includes in the emails are the best match to attract a good number of potential audiences to your landing page. When you add video content to your email the opening rates boost up to 19% and click-through rates by 65%, thus lowering the number of unsubscribes by 26%.

Moreover, an addition of video content into your mailers helps to boost up the users engagement by 300%, as compared to that of a plain text mailer.

• Start sharing your video content on different online communities

Considering different online communities such as twitter chat, Reedit, LinkedIn group or other online communities created by the industry helps your video content to engage with your potential targeted segment of audiences actively. Sharing your video content on such online communities helps your video content to spread on a global level, thus enhances the visibility and credibility of your business.

Sharing your different animated explainer videos and “how-to” videos helps you to engage your viewers’ for a longer time to your business.

Final thoughts!

The consumption of video content is increasing at an alarming rate, as 90% of your potential customers are sitting online to judge your business and its offerings. Investing in good video marketing strategies helps your video content to reach to its actual segment. Sharing it on social media and incorporating your video content on the landing page helps to surge up your conversion in a better manner.

Business Video Marketing Trends Shifting to Animated Video Stories

Animated video is one of the most engaging medium that helps your brand and business to convey your message in the form of a story more comprehensively. According to John Medina, a molecular biologist, video is considered as the most dominant sense, consuming up to half of the resources of the brain. Moreover, 60% of the people are good visual learners, and 95% of the information is passed on to the brain is visual. This makes the processing of the visual information 60,000 faster than any other text-based information could ever do.

Animated video stories have also been working well, thus providing a commendable return on investment (ROI) for B2B businesses, The main reason behind is that animated video stories helps in evoking emotions of the viewer, which makes the video viral on every social media channel. In fact, the other reason why video marketing industry is drastically shifting towards the animated video is that in 2017, Global Animation Industry was worth USD 254 billion, and hold on your horses, we have something else for you as well!

 According to the study by Research and Markets, the global animation industry is forecasted to reach by 2020.

Now, that’s surprising!

More and more B2B business has started to experiment with animated videos making them more informative and useful for the viewers, which is getting better results on different social media websites.

Marketing teams have gradually started to realize the significance animation videos on social media platforms as it helps to enhance the visibility of their brand and business when used with the right mix of informal and formal, entertainment and explainers genders.

Read further to know some interesting statistics that will make you want to step into the world of video marketing:

• A video when includes in your landing pages help to enhance the conversions by 80%.
• One-Third of the online activity is spent only by watching a video
• 64% of the viewers are more confident to buy a product or services after watching an explainer animated video
• B2B business who uses animation for advertising purposes have seen a mind-blowing increase in their sales by 40%
• 93% of the businesses use the strategy of online video marketing, communication and sales
• 81% of the marketers believe in featuring their video on their business website
• 96% of the B2B businesses are in process to launch videos into their content marketing strategies

So, by now you might have realized that if you are not inducing animated videos into your content marketing strategy, then you losing in this race.

Great, but why only to use Animated Videos?

Animation videos have the potential to capture the attention of the users, which can further be used in any way, may it be emotional, professional, funny, and informative, that helps to create an everlasting impression on the minds of the viewers.

With such a massive number of companies using this strategy of video marketing to captivate the attention of their customers, it’s quite hard for other business to cut through the noises. And talking about the boring, explainer videos, they won’t help you fetch your potential segment of audiences; you need to have a strategy to engage them and make them stick to your business. Though, earlier B2B businesses were quite shy to deploy their video content on different social media platforms, prioritizing the image of their brand and the content mostly used to be either business oriented or serious. But now the tables are turned!

The huge increase in the demand for animated videos, especially for the business communications has pushed many B2B businesses to use this strategy and partner with a production house to fulfil the needs of their customers.

But is exactly making B2B business going crazy after Animated Videos?

Well, read on to understand why animation videos work better as compared to other types of content!

• Animation simplifies your complex topics

Animated videos give you a medium to bring your imagination and creativity to life than a standard text-based content cannot do. Just wondering, you can easily make your character fly, talk or do time travelling. Moreover, you can even show the working of your product or services with the help of animated videos.

Remember, the brand icon of Dropbox, it did gather a huge amount of attention!

• Animated videos are fun.

People love to watch an animated video rather than reading a black and white message. Even if you are looking forward to educating or talk about your business to your potential customer, they will welcome it with open hands. Animation adds a factor “WOW “in your standard videos, which helps your business to get more shares and likes, thus increasing the visibility of your brand.

• Keeps your viewer’s attention

Internet users these days have a very short attention span, and they will not make any extra efforts to stay on your website for a longer time. Animation videos, when induced with your content marketing strategy help to evoke the emotion of the viewer, thus resonating with the emotions of your customers. Such techniques help to spark an engaging conversation with your viewers, thus convincing your audiences to follow your business and brand.

Final Thoughts!    

Videos are indeed one of the powerful tools which can be used for marketing purposes and using animated videos in this contemporary world, helps to make your viewers stick to your business for longer. This strategy is appealing, and the industry needs such ways to evoke the emotions of the customers.

MOTION GRAPHICS IS THE FUTURE OF CONTENT MARKETING INDUSTRY

If you feel that a picture is worth a thousand words, then what about your video flooded with superb motion graphics and creativity?

It is worth a million words, I suppose!

There is always a strong reason why an old proverb has been continuously altered to match up the reality of today’s modern digital era.

According to the new B2B Demand Generation Benchmark Survey, video content has become one of the most powerful tools among different content marketing strategies, thus becoming #1 source for your marketing techniques. In fact, studies also revealed that video content is the most frequent type of strategy used by 92% of marketers. The main reason behind this preference remains quite crystal clear as market professionals have started to prefer videos over case studies, white papers, demos and surveys.

But, the question is why to prioritize video content with motion graphics over others?

Motion graphics give you an upper hand in engaging your targeted audiences in a style which is unique and trendy. Animators, marketers and content creators are constantly in search of the methods that help to stick their potential customers to their website. This answers your question, of why this world of motion graphics loves to evolve with time.

Motion graphics manage to satisfy the needs of both the creator and the viewer in a way, which is quite tough for other strategies to fulfill. For the creator, they are aware of how effectively they are able to sell their product or service, which is something to feel good about. For the viewer, it helps to create an engaging masterpiece. So overall, motion graphics is a win-win situation for everyone!

Video content is created on a daily basis and also consumed by internet users every day. According to the Statista, till July 2015, more than 400 hours of video content was uploaded on YouTube and that too EVERY MINUTE!

That’s a lot of videos!

But How do Motion Graphics, add life to your videos?

One of the foremost reasons why motion graphics is becoming the ultimate choice of every marketer is that it is very easy to use as compared to other types of video content techniques such as commercials, live-action, etc. Generally, animators tend to use either of the two methods while crafting their masterpiece using motion graphics:

• Building their animation right from the ground up, this is both times consuming and over expensive.

OR

• Beginning with a graphic which is “flat” and animating it, which is quite easier and an affordable option

Beginning with a graphic which is static is a lot easier to animate, but you need to know the right ingredients to do so. One must always create their flat images in a vector format as it helps them to zoom in or out without degrading the quality

In fact, various tools are also available to help you create your motion graphics, though they might be expensive, but tools such as Adobe after effect, apple motions are some examples which are worth giving a try.

Motion graphic’s make your video content more alluring to the viewer that any static content.

But, where is the future of motion graphics headed in future?

Though the vogue of fashion tends to fasten up on the web than anywhere else, the growth in the fame of the motion graphics is here to stay. According to a study at Invodo, video content consumed by an average user in a time span of one month is 19 hours. Talking about the shopping spree of the people on the net, more than 60% of the people are regular in watching a product video which makes people more confident about buying a product.

Motion graphics help you to provide an apt ground between heavily produced and overwrought live action videos and static video content. Motion graphics help you to communicate your motive to your potential customers effectively in one go.

Top Strategies for your future marketing content development via motion graphics?

There are a number of strategies which you can use in your video marketing techniques such as event videos, tutorials, etc. But if you have just stepped into the magical world of video marketing then, further we have put together top methods that are being used by most of the organizations in their video marketing strategies.

• Company Culture Video

Such videos are an excellent method if you are looking forward to a medium to introduce your company to your targeted segment personally. These videos can tell your customer about what the company is, what is its primary focus on, or why they must choose your brand over others? These videos are added on for your landing or home pages.

• Product/Service Demo Video

After you have successfully introduced your company to your targeted segment, now it’s time for you to tell them how your product or services work. A product or a service video makes your viewer more confident about your brand, thus enhancing their trust in your business.

• Customer Testimonial Video

Finally, when you have made your customer aware of your company and the product, now it’s time for you to showcase the work that you have already done for your existing clients. The main advantage of putting a client testimonial is that; they not only tell a great thing about your business but also allows your clients to share their experience in their own words. Such videos are a compelling resource for both your sales and marketing purposes.

Conclusion!

Video with motion graphics can be created in a number of ways, and for the reason that motion graphics provides your words with a medium to communicate with your potential segment. The evolution of such strategies in future also continues to drive a huge portion of the market to your website.

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