If you feel that a picture is worth a thousand words, then what about your video flooded with superb motion graphics and creativity?
It is worth a million words, I suppose!
There is always a strong reason why an old proverb has been continuously altered to match up the reality of today’s modern digital era.
According to the new B2B Demand Generation Benchmark Survey, video content has become one of the most powerful tools among different content marketing strategies, thus becoming #1 source for your marketing techniques. In fact, studies also revealed that video content is the most frequent type of strategy used by 92% of marketers. The main reason behind this preference remains quite crystal clear as market professionals have started to prefer videos over case studies, white papers, demos and surveys.
But, the question is why to prioritize video content with motion graphics over others?
Motion graphics give you an upper hand in engaging your targeted audiences in a style which is unique and trendy. Animators, marketers and content creators are constantly in search of the methods that help to stick their potential customers to their website. This answers your question, of why this world of motion graphics loves to evolve with time.
Motion graphics manage to satisfy the needs of both the creator and the viewer in a way, which is quite tough for other strategies to fulfill. For the creator, they are aware of how effectively they are able to sell their product or service, which is something to feel good about. For the viewer, it helps to create an engaging masterpiece. So overall, motion graphics is a win-win situation for everyone!
Video content is created on a daily basis and also consumed by internet users every day. According to the Statista, till July 2015, more than 400 hours of video content was uploaded on YouTube and that too EVERY MINUTE!
That’s a lot of videos!
But How do Motion Graphics, add life to your videos?
One of the foremost reasons why motion graphics is becoming the ultimate choice of every marketer is that it is very easy to use as compared to other types of video content techniques such as commercials, live-action, etc. Generally, animators tend to use either of the two methods while crafting their masterpiece using motion graphics:
- Building their animation right from the ground up, this is both times consuming and over expensive.
OR
- Beginning with a graphic which is “flat” and animating it, which is quite easier and an affordable option
Beginning with a graphic which is static is a lot easier to animate, but you need to know the right ingredients to do so. One must always create their flat images in a vector format as it helps them to zoom in or out without degrading the quality
In fact, various tools are also available to help you create your motion graphics, though they might be expensive, but tools such as Adobe after effect, apple motions are some examples which are worth giving a try.
Motion graphic’s make your video content more alluring to the viewer that any static content.
But, where is the future of motion graphics headed in future?
Though the vogue of fashion tends to fasten up on the web than anywhere else, the growth in the fame of the motion graphics is here to stay. According to a study at Invodo, video content consumed by an average user in a time span of one month is 19 hours. Talking about the shopping spree of the people on the net, more than 60% of the people are regular in watching a product video which makes people more confident about buying a product.
Motion graphics help you to provide an apt ground between heavily produced and overwrought live action videos and static video content. Motion graphics help you to communicate your motive to your potential customers effectively in one go.
Top Strategies for your future marketing content development via motion graphics?
There are a number of strategies which you can use in your video marketing techniques such as event videos, tutorials, etc. But if you have just stepped into the magical world of video marketing then, further we have put together top methods that are being used by most of the organizations in their video marketing strategies.
- Company Culture Video
Such videos are an excellent method if you are looking forward to a medium to introduce your company to your targeted segment personally. These videos can tell your customer about what the company is, what is its primary focus on, or why they must choose your brand over others? These videos are added on for your landing or home pages.
- Product/Service Demo Video
After you have successfully introduced your company to your targeted segment, now it’s time for you to tell them how your product or services work. A product or a service video makes your viewer more confident about your brand, thus enhancing their trust in your business.
- Customer Testimonial Video
Finally, when you have made your customer aware of your company and the product, now it’s time for you to showcase the work that you have already done for your existing clients. The main advantage of putting a client testimonial is that; they not only tell a great thing about your business but also allows your clients to share their experience in their own words. Such videos are a compelling resource for both your sales and marketing purposes.
Conclusion!
Video with motion graphics can be created in a number of ways, and for the reason that motion graphics provides your words with a medium to communicate with your potential segment. The evolution of such strategies in future also continues to drive a huge portion of the market to your website.
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