Animated video is one of the most engaging medium that helps your brand and business to convey your message in the form of a story more comprehensively. According to John Medina, a molecular biologist, video is considered as the most dominant sense, consuming up to half of the resources of the brain. Moreover, 60% of the people are good visual learners, and 95% of the information is passed on to the brain is visual. This makes the processing of the visual information 60,000 faster than any other text-based information could ever do.
Animated video stories have also been working well, thus providing a commendable return on investment (ROI) for B2B businesses, The main reason behind is that animated video stories helps in evoking emotions of the viewer, which makes the video viral on every social media channel. In fact, the other reason why video marketing industry is drastically shifting towards the animated video is that in 2017, Global Animation Industry was worth USD 254 billion, and hold on your horses, we have something else for you as well!
According to the study by Research and Markets, the global animation industry is forecasted to reach by 2020.
Now, that’s surprising!
More and more B2B business has started to experiment with animated videos making them more informative and useful for the viewers, which is getting better results on different social media websites.
Marketing teams have gradually started to realize the significance animation videos on social media platforms as it helps to enhance the visibility of their brand and business when used with the right mix of informal and formal, entertainment and explainers genders.
Read further to know some interesting statistics that will make you want to step into the world of video marketing:
- A video when includes in your landing pages help to enhance the conversions by 80%.
- One-Third of the online activity is spent only by watching a video
- 64% of the viewers are more confident to buy a product or services after watching an explainer animated video
- B2B business who uses animation for advertising purposes have seen a mind-blowing increase in their sales by 40%
- 93% of the businesses use the strategy of online video marketing, communication and sales
- 81% of the marketers believe in featuring their video on their business website
- 96% of the B2B businesses are in process to launch videos into their content marketing strategies
So, by now you might have realized that if you are not inducing animated videos into your content marketing strategy, then you losing in this race.
Great, but why only to use Animated Videos?
Animation videos have the potential to capture the attention of the users, which can further be used in any way, may it be emotional, professional, funny, and informative, that helps to create an everlasting impression on the minds of the viewers.
With such a massive number of companies using this strategy of video marketing to captivate the attention of their customers, it’s quite hard for other business to cut through the noises. And talking about the boring, explainer videos, they won’t help you fetch your potential segment of audiences; you need to have a strategy to engage them and make them stick to your business. Though, earlier B2B businesses were quite shy to deploy their video content on different social media platforms, prioritizing the image of their brand and the content mostly used to be either business oriented or serious. But now the tables are turned!
The huge increase in the demand for animated videos, especially for the business communications has pushed many B2B businesses to use this strategy and partner with a production house to fulfil the needs of their customers.
But is exactly making B2B business going crazy after Animated Videos?
Well, read on to understand why animation videos work better as compared to other types of content!
- Animation simplifies your complex topics
Animated videos give you a medium to bring your imagination and creativity to life than a standard text-based content cannot do. Just wondering, you can easily make your character fly, talk or do time travelling. Moreover, you can even show the working of your product or services with the help of animated videos.
Remember, the brand icon of Dropbox, it did gather a huge amount of attention!
- Animated videos are fun.
People love to watch an animated video rather than reading a black and white message. Even if you are looking forward to educating or talk about your business to your potential customer, they will welcome it with open hands. Animation adds a factor “WOW “in your standard videos, which helps your business to get more shares and likes, thus increasing the visibility of your brand.
- Keeps your viewer’s attention
Internet users these days have a very short attention span, and they will not make any extra efforts to stay on your website for a longer time. Animation videos, when induced with your content marketing strategy help to evoke the emotion of the viewer, thus resonating with the emotions of your customers. Such techniques help to spark an engaging conversation with your viewers, thus convincing your audiences to follow your business and brand.
Final Thoughts!
Videos are indeed one of the powerful tools which can be used for marketing purposes and using animated videos in this contemporary world, helps to make your viewers stick to your business for longer. This strategy is appealing, and the industry needs such ways to evoke the emotions of the customers.
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